I’ve designed a wide range of visuals tailored for different channels and platforms, from blog posts and social media to paid advertising. I also have a solid understanding of file types and requirements across formats.
Some of my banner work can’t be shared due to client confidentiality, so I created a couple of self-initiated projects to demonstrate my approach. These allowed me to explore ideas more freely, experiment with style and tone, and push concepts further.
I’m especially motivated to deepen my skills in digital advertising and banner design, and this is an area I want to keep specialising in.
Colla — Fictional Brand for Display Ad Design
A self-initiated project to design a fictional digital collaboration platform, allowing me to explore display ad concepts without client restrictions. Colla is imagined as a modern, people-focused tool that helps teams stay in sync, keep projects on track, and make everyday collaboration feel effortless.
I developed the company concept and visuals myself, while using AI as a creative sparring partner in brainstorming ideas and copywriting. All design work and visual direction are fully made by me. The goal was to communicate positivity, approachability, and clarity, paired with a touch of light humour to keep the tone engaging.
Fluxure – Banner ads
Fluxure is a fictional company I developed as a self-initiated project to explore branding and advertising design. The concept centers on AI-powered energy solutions that make resource use more efficient, sustainable, and future-focused.
My goal was to create a visually pleasant and professional look that reflects both innovation and environmental responsibility. I used AI as a creative partner to help draft ideas and copy, while all visual design and art direction were created entirely by me.






Aiven Oy | Blog illustrations
Graphic design & illustrations: Sanja Fagerström
Art direction: Marja Suuronen
Graphic design & illustrations: Sanja Fagerström
Art direction: Marja Suuronen









Aiven Oy | LinkedIn carousel post
Graphic design: Sanja Fagerström
Art direction: Marja Suuronen
Open in the lightbox or see it live here.
Graphic design: Sanja Fagerström
Art direction: Marja Suuronen
Open in the lightbox or see it live here.












